GBE brokers and Hertha BSC Launch Partnership

GBE brokers is an official Premium Partner of Hertha BSC. Since the start of the training camp in July, the GBE brokers logo has been featured on the left sleeve of the professional team’s teamwear. At the first home match of the 2026/27 season against 1. FC Heidenheim last Saturday, the new partnership was also visible at the Olympiastadion.

For GBE brokers, this commitment is closely linked to Berlin. The German capital and the surrounding region hold particular significance for the company, not least due to the personal roots of co-founder and owner Ben-Florian Henke. At the heart of the partnership, however, is a shared commitment to building long-term relationships and taking responsibility.

Through this partnership, GBE brokers underlines its strong connection to Berlin while supporting a club that has been an integral part of the capital’s identity for generations. Hertha BSC stands for tradition, unity and passion. These are values that also shape GBE brokers’ identity and provide a strong foundation for the partnership.

The connection to Berlin and the desire to support the region are central to GBE brokers’ commitment. By partnering with Hertha BSC, the company supports a club that holds significance for many people in the capital far beyond football.

Visibility on the Teamwear

The logo placement covers the teamwear worn by the professional players and coaching staff outside of the official match kit. This includes, in particular, sweatshirts, training shirts and jackets. The logo is visible during training sessions as well as on matchdays before kick-off, for example during the warm-up and when entering the pitch. During the match, players wear the branded teamwear while they are not on the pitch, for example in the technical area or while warming up.

The placement on the left sleeve has been coordinated with Hertha BSC and complies with the applicable association and league regulations.

Shared Values as a Foundation

Hertha BSC stands for a strong connection to Berlin, great passion and a strong sense of unity. These values align with GBE brokers’ commitment to taking responsibility, building trusted relationships and continuously evolving.

Although GBE brokers operates in the world of financial markets and Hertha BSC on the football pitch, both partners share a commitment to thinking long term, taking responsibility and driving development together. Last weekend’s home opener against 1. FC Heidenheim provided representatives of GBE brokers with their first opportunity to experience the partnership first-hand at the Olympiastadion. GBE brokers looks forward to further developing its collaboration with Hertha BSC and creating many special moments together.